Proship Entertainment

Context

UX/UI design for the Proship Entertainment website, an international talent recruitment agency that connects musicians and artists with cruise ships, hotels, and casinos. The goal was to modernize the site's image to align with industry visual standards while more precisely defining their target audience.

Research & UX

The existing site had not been updated for a long time and lacked clarity in presenting the services and guiding users according to their needs, with an outdated aesthetic, an illegible logo, and hard-to-find contact points. Personas were developed to represent their two distinct clienteles.

The structure has been simplified to highlight a single call to action, centralizing musician applications through one form. The homepage serves as a guide to the main sections, with some pages combined and others restructured.

Design & Prototype

Design mockups for all pages for a modern and elegant look, with simplified navigation and reorganized sections to clarify the journey of both personas. The homepage effectively guides the user to the main sections, while carousels and visual elements enhance the understanding of the offering and facilitate contact.

Web Integration

Complete site integration on WordPress: theme and plugin selection, creation of all pages, image optimization, and transfer to the hosting provider.

Impact

A clearer, more credible, and structured site that facilitates understanding of the offerings and contact with the team, for both talent managers and musicians.