Broady Windsor Group
Role: UX/UI Designer | Tools: Photoshop, Illustrator, XD | 2025
Context
The Broady Windsor group approached me for a complete redesign of their website. As their graphic designer, the goal was to create a site aligned with the established branding, while clarifying their offerings and supporting their business objectives.
Research and UX
The analysis of the old site revealed major pain points: content overload, confusing hierarchy, and a lack of focus on key actions. A complete restructuring of the site map was centered around: buying and selling, resources and advice, media content, team, and consultations.
Design and prototype
20+ mockup pages, with a redesigned homepage to highlight key sections. Development of a design system based on the existing image, integration of iconography and photography, and strategic placement of calls to action at the bottom of important pages.
Impact
A clearer and more cohesive site that aligns with the brand, focused on conversion and effectively showcasing the client's offerings.
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